Digital advertising storytelling: consumer educommunication
نویسندگان
چکیده
منابع مشابه
Advertising and Consumer Memory
The paper explores the idea that advertising interferes with consumers’ memories of product experiences. We consider a two-period model where a monopolist sells an experience good to a buyer who may only imperfectly recall her first period experience. When advertising activates memory, it enables learning and may induce the buyer to try out the good initially. Moreover, while costly advertising...
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David Oaks I would like to thank PLoS Medicine for publishing Lacasse and Leo’s important and methodical Essay that debunks the “chemical imbalance” advertisements for psychiatric drugs [1]. Why would the United States Food and Drug Administration (FDA) approve such ads? Our human rights group, MindFreedom International, has been asking that question for a long time. On behalf of MindFreedom, U...
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ژورنال
عنوان ژورنال: IROCAMM-International Review Of Communication And Marketing Mix
سال: 2018
ISSN: 2605-0447
DOI: 10.12795/irocamm.2018.i1.02